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BRANDING + Logo DESIGN

Brand design is an important investment. A brand identity is more than just a logo. As a business owner, your goal is to have a brand that is professional, recognizable, and authentic to you. We will work together through the branding process to develop and design a cohesive visual brand identity that will reflect your core values and attract your ideal customers.

Our branding packages are designed to provide you with the perfect foundation to meet your immediate design needs while providing you with the right tools and resources to support your brand as your business continues to grow.

 

THERE’S MORE TO A BRAND IDENTITY THAN JUST A PRETTY PACKAGE.

My in-depth brand questionnaire will help us dive deep into your brand’s message and target market, so that your brand design is built on strategy with your ideal client top of mind. I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

 

 

So what all does this package include?

 

BRAND + LOGO DESIGN

  • Brand strategy session 1:1: Two one-on-one video calls to identify your brand design needs and strategize the best ways to create an identity that will attract your ideal clients.

  • Brand strategy questionnaire: In-depth questionnaire to help us learn more about your business, market, competitors, goals, and design preferences.

  • Logo Design: The primary identifying mark of your business. The most complex and all-encompassing of your brand logos. Ideal for: larger print or web design, signage, or packaging.

  • Style guide: A custom brand style guide complete with all brand standards (typography, color codes, usage guidelines, and styling notes) to help keep your brand usage consistent and on-brand.

  • Marketing Materials: Custom brand cover photo, designed for your top social platform, with a squared crop of your logo for social media profile photos. Custom front (name side) and backside design of company business cards with print-ready files. Custom Letterhead for digital and print use.

  • 2 Rounds of Revisions: We're dedicated to creating the perfect representation of your brand & product. During the design phase, all materials will be presented for feedback to clients for review. *Additional cost will incur past 2 free revisions.

*Scroll down to see additional options

 Final files delivered:

  • All logos in color, black, and white (JPG, PNG, PDF, EPS)

  • High-res, print-ready PDF file of business card design

  • Detailed Brand Guidelines PDF

  • All digital files delivered via Google Drive download

 

 HOW LONG WILL IT TAKE? 2-3 WEEKS

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 Additional Brand Design Package Add-ons Available:

Custom Illustrations, Additional Logos or Custom Marks, Brand Stock Photography Consulting, Social Media Design Templates, Logo Animation or Motion Graphics, Additional Print Collateral Items, and More. *If an option you’re seeking isn’t listed please reach out so we can see how we can accommodate you.

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The Winning Process

1 | SAVE YOUR SPOT

Book your spot in my design queue by submitting a creative request and signing the contract.

2 | DO YOUR HOMEWORK

Create a Pinterest inspiration board (I'll help guide you!) and complete a comprehensive design questionnaire about your business, mission, goals, and ideal client.

3 | I DIVE IN

I study all of your "homework," then spend time researching your industry, competitors and ideal client to ensure that my design direction solves your needs, speaks your message, and helps your business stand out among your competitors. Then I'll work my magic and start laying the foundation for your unique, custom brand identity that will inspire your customers to take action.

4 | MOOD BOARD

I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.

5 | LOGO DESIGN

I deliver 3 initial primary logo concepts with notes on the strategy behind each concept and mockups for what the logo might look like on your website or on printed branding materials. The realistic photo mockups bring your logo to life, helping you visualize what it will look like in real life, beyond the screen. You have two optional revisions of feedback, and we will work together to make any edits as needed.

6 | BRAND DESIGN

Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

7 | BRAND COLLATERAL

We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two optional revisions to make sure they are perfect.

8 | SOCIAL MEDIA GRAPHICS

Depending on which platform you are comfortable working in, I will create completely customizable templates in Photoshop, Illustrator, or inDesign. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text or images, and you're on your way to a cohesive, branded instagram feed.

9 | WEB DESIGN QUESTIONNAIRE

While I'm working on your branding, you will fill out an in-depth web planning questionnaire that outlines your website goals, pages, and any features and functionality that your website will need.

10 | WEB DESIGN

Once your branding and collateral are complete, we work hand-in-hand to create a badass website that is totally custom to you, your brand and your business goals. Your site is designed with your ideal customer as the star of the show, so you can start attracting the clients and customers you've been dreaming of.

11 | BRAND LAUNCH

After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox. I'll transfer your website over to you, teach you how to edit and update your Squarespace site, and set your brand new, gorgeous and effective site to go live. You sit back and watch your business grow.